GamesIndustry International recently caught up with Kim to discuss Nexon's approach to the marketplace, how Nexon views the competition, and what adapting to mobile and social will mean for the company. In recent months, Nexon has been making a bigger push into social and mobile markets, but as Nexon America boss Daniel Kim would tell you, the bulk of the business is still from client-based PC downloads, and even with the rise in iOS and Facebook, Nexon believes in the strong growth potential of the PC. Nexon has been leading the space for nearly ten years, and with the business model taking off in Western markets in addition to Asia, the online publisher is reaping the rewards. Free-to-play has become a key buzz word in 2012, but the fact is that it's nothing new.
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